Case Study - The London Glass

Overview

The London Glass is a dynamic blog site based in London, UK, offering a mix of cultural, historical, and lifestyle content for locals and visitors alike. With a mission to highlight the essence of London, they required a high-performing and visually appealing website to establish their authority in a highly competitive blogging niche.

Key Challenges

Breaking through the noise in London’s blogging scene was no small feat. The key challenges included:

• Competing with numerous established local blogs and websites.

• Attracting consistent organic traffic in a crowded market.

• Achieving a fast-loading, visually striking site optimized for both desktop and mobile users.

Crafting a Professional and Functional Website

We used WordPress as the CMS and the Divi theme builder to create a sleek, professional website tailored to The London Glass's brand and audience. Our design team leveraged tools like Illustrator, Photoshop, Canva, and Figma to ensure every visual element was polished and cohesive.

Optimizing for Performance and User Experience

We prioritized speed and user experience by implementing lightweight design principles and optimizing core elements to meet Google's performance standards.

The Results

• 10K Monthly Visitors: The site now attracts over 10,000 visitors - per month, with steady growth.
• High Performance: Exceptional scores on Google Lighthouse for - - speed and user experience, ensuring seamless navigation.
• Competitive Edge: Positioned as a trusted and engaging blog site in the London market.

What technology we used

CMS: WordPress Theme Builder: Divi Design Tools: Adobe Illustrator, Photoshop, Canva, and Figma

Google Search Console Google Analytics Google Tag manager SEM Rush

Google PageSpeed Insights